Increase revenue by blending your separate sales and marketing departments—Into A Growth Team Instead   We think we can all agree there is nothing like a well-run team. These teams are the ones that win high stakes games, have fun doing it, and often are unstoppable. As outside consultants, we often have the advantage of

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The days of “no comment,” communication, and lack of transparency rarely work very long for any executive today. Today, employees, suppliers, and / or local communities via social media put manufacturers in the spotlight with negative news. Before a crisis gets out of hand, I suggest you sit down with 2-3 vital team members and

        Jakob’s law of UX states Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. You’ll want to seem as familiar to your user as you can.             

I was at the Southern Builders show last week at the Gaylord Palms Convention Center in Orlando. I saw lots of good products, met with some interesting people and saw some decent marketing materials. But as a marketer, what ended up impressing me the most was the alligators and turtles in the center atrium.  Again

As the authors below indicate authenticity is a common topic among CEO’s, Other Executive and Marketing teams. I really like this statement from the authors in the article below as a way to really get to the real issue of authenticity for your company: “Managers should consider these patterns as they attempt to appeal to

Banks can’t always afford to put analysts on the ground in developing nations—about the only places where investors can get yield right now. As lawmakers in Brasilia debated a controversial pension overhaul for months, a robot more than 5,000 miles away in London kept a close eye on all 513 of them. The algorithm, designed

Aerosport Modeling “pumps up” its 3D printing capabilities to meet market demands. This one-fifth-scale model of the Glickenhaus 004S racecar was made on Aerosport Modeling and Design’s UnionTech SLA and HP MJF 3D printer. To achieve long-term success in business requires a company to adapt to change, often by adopting technologies that facilitate that change. Aerosport

Social media offers multiple benefits to a small business. You can reach more customers and engage with those customers on a deeper level. Effective Social media marketing should include  the planning, distribution, growth, and measurement of your content over social media publishing platforms such as Facebook, Instagram, Twitter, YouTube, and more. While every business benefits

Improve your “digital personality” in 2021 and beyond.

Virtual Trade Shows 101