5 Marketing Resolutions for 2019

Best Marketing Plan 2019 Resolution Business Coffee Cheers Splash SpillDo you know how helpless you feel if you have a full cup of coffee in your hand and you start to sneeze?- Jean Kerr

There are days every marketer feels a little helpless because everything is in flux and there seems to no easy answers. As you move into 2019 here are a few ideas on marketing activities to tackle and help you get better results.

Schedule Regular Management of Your Website to Reduce Cost and Improve Your Visitor’s Experience

Recently, we have been running into companies that have updated their websites to https and have SEO nailed down. While this is all well and good— we are also running into companies that have been neglecting the back end.
For example, many companies have no idea of their monthly server website hosting cost, or # of spam backlinks shooting up server cost month over month, no regularly scheduled backups of website, have broken page or broken HTTPS issues caused by changes by Google (update to Maps in 2018) and Gmail sending GSuite mail into spam, WordPress updates that crash sites, contact forms not working properly and more.
By going back to basics and making sure the back end of your website continues to operate seamlessly at a low cost and will make your website visitors happier because everything works. Most importantly you will be building trust that you need to convince others you are the right company to do business with.
 
Use Facebook and Instagram Advertising
Both of these platforms continue to offer companies great returns on the investment at a lower cost. But the ads have to be done properly in order to get great results such as: running A and B test, setting up the right targeting profiles, stopping ads quickly that are not working.
You should be producing interesting graphics/videos to and make sure the ads go a landing page that convert a visitor into a customer, download a paper, watch another video, give them your email, have them call you to schedule a service, etc.
The amount of reach for your ads depends on your audience and location. Sometimes your reach may be low because you have a narrow / specific audience. So it is paramount that you do everything technically possible (with a little creativity) to make that person who clicked on your social ad, is as comfortable as possible when they land on your account/page/app. This means that your site needs to be secure and has a green https padlock, it needs to load and perform fast, and what ever you do —-don’t throw “SIGN UP FOR MORE SHXT” in their face when they land– wait 15 seconds.
Having your payment system and site login work with social media platforms such as Facebook, LinkedIn, Twitter, and Google will also increase conversions by moving the customer quickly to the actual transaction stage and send them a delivery confirmation. By making it easier— hopefully they will also give you a product / service review when asked.
 
Create More Videos
Video continues to be effective at getting visitors to learn about your company and increase sales. So give them more. Yet, so many companies seem to be afraid to produce them because they don’t feel they look good, they don’t know what to say, or are afraid to spend a little money. 
The only way to get over your fear of making videos is to create them often and posting them to see what resonates with your audience. Trust us when we say, you will get a little better every time you make a new video—by the end of 2019 your videos will be easier to make and will get results you need for your CEO or VP of Sales.
If you’re not comfortable in front of the camera, we can find you someone who is and is not afraid to put your hat and shirt on for it either.  Keep making more video and spend a little on social media ads to get it out to your audience. Facebook and YouTube won’t do it for your for free.
 
Implement Marketing Automation Tools
 
Some companies feel they are to small to buy or use some of the marketing tools available such as Marketo.
Understand this—you don’t need to make a huge investment in these tools to improve your results. At the very least, you could be utilizing your CRM system to automatically send out regular emails. Track the open/ not open/ click rates for six months then adjust your campaigns to improve those rates. Or look at the contacts that being sent product information to figure out what is resonating with customers and create more of that type of material. Of course, you need to schedule an automatic reply email with a flyer or video /  infographic to get better results.
 
Public Relations
Most marketing personnel know by now how important content is to help produce good results. Some are also starting to realize the importance of using public relations again?
 
Why now?
 
Today, companies are realizing most PR staff members are very capable of writing and sharing interesting content beyond the standard news or product release. One of the best way to get great coverage in key industry media outlets is to have your PR team create longer educational pieces, not a promotional ones. After your PR team gets it published in some key magazines, take these longer articles and break them down into little sections to share on social.  For example, have someone make a catchy line about one paragraph of the content and add an emoji to give it even more character.
That is it; NSG Consulting’s 2019 Marketing Resolution

Let us know if you need help implementing any of these marketing tasks in 2019.
NSG has decades of experience and we will make sure your efforts gets results you need!
Contact us at: [email protected]    [email protected]